What Makes Up the Content of a Marketing Strategy That Actually Works
Understanding the Real Components of a Marketing Strategy For years I watched agencies pitch "strategies" that were really just a list of tactics. A social media plan here, a blog schedule there, some paid ads thrown in. When clients asked what the actual thinking was, the room got quiet. That is when I started digging into what the content of a marketing strategy should contain to drive real results, not just activity. The difference between a tactic and a strategy is